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Data Analytics Template - Task 3_final (1)

Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to audit its big data practices and prepare for an IPO. The analytics team is focused on understanding data sources, cleaning, modeling, and analyzing social media content to uncover insights about audience engagement and trends. Key findings include identifying the top five content categories and the month with the highest post activity, which will help inform future marketing strategies.

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luckyvivacious
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8 views

Data Analytics Template - Task 3_final (1)

Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to audit its big data practices and prepare for an IPO. The analytics team is focused on understanding data sources, cleaning, modeling, and analyzing social media content to uncover insights about audience engagement and trends. Key findings include identifying the top five content categories and the month with the highest post activity, which will help inform future marketing strategies.

Uploaded by

luckyvivacious
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social

Buzz
Today's
agenda



Project recap
Problem
The Analytics team
 Process
 Insights
 Summary
Social Buzz is a fast growing technology unicorn
that need to adapt quickly to it’s global scale
Accenture has begun a 3 month POC focussing on

Project these tasks :

• 1. An audit of social Buzz’s big data practice


Recap
•
•
2. Recommendations for a successful IPO
3. Analysis to find Social Buzz’s top 5 most
popular categories of content
Problem

Over 2100 Posts per month

24000+ Pieces of content Per year

But how to capitalize on it when there is so


much

Analysis to find Social Buzz’s Top 5


categories of Content
Andrew Fleming
Chief technical architect

The
Analytics Marcus Rompton
Senior Principle

team
Ayush Dubey
Data Analyst
Data Understanding: Understanding social buzz data involves analyzing

1 sources, sentiment, and trends to gauge public opinion accurately.


Process
Data Cleaning: Cleaning social data requires filtering noise, correcting

2 inconsistencies, and handling missing information for reliable analysis.

3
Data Modeling: Modeling social buzz involves sentiment analysis, trend
prediction, and identifying influential users to understand conversations.

4 Data Analysis: Analyzing social buzz reveals engagement patterns,


sentiment shifts, and key topics driving online discussions and trends.

Uncovering Insights: Uncovering social buzz insights


5 identifies emerging trends, audience sentiment, and
influencers to inform marketing strategies.
1. Animals

Insights
2. cooking
3. culture
4. dogs
•How many unique categories are there? 5. education
6. fitness
Ans. There are 16 unique categories present for the Analysis. 7. food
8. healthy eating
9. public speaking
10.science
11.soccer
12.studying
13.technology
14.tennis
15.travel
16.veganism
•How many reactions are there to the most popular
category?
There are total 9225 Reactions for the most popular category - SuperLove
•What was the month with the most posts?

January was the month in which most of the posts were


uploaded.
Summary In this data analysis project for Social Buzz, I
– analyzed a large dataset focused on the
company’s most popular category. The data
included fields such as category, content ID, date,
score, reaction, and reaction type. Using Excel, I
applied various data analysis techniques to
uncover trends and patterns. I conducted a deep
dive into reaction types and scores, revealing key
insights into user engagement and sentiment.
These findings provided a comprehensive
understanding of what content resonated most
with the audience, allowing Social Buzz to tailor
future strategies and enhance user interaction
across their platform.
Thank you!
ANY QUESTIONS?

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