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PPT Social Buzz

The document outlines a project by Accenture to analyze Social Buzz's big data strategies in preparation for a potential IPO, focusing on managing the influx of over 36 million unstructured posts annually. Key insights reveal that the top content categories are Animals, Science, Healthy Eating, Technology, and Food, with recommendations to create more content in these areas to boost user engagement. The next steps include collaborating with major digital companies to enhance technological content and user interaction.

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samrajputmk7
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7 views

PPT Social Buzz

The document outlines a project by Accenture to analyze Social Buzz's big data strategies in preparation for a potential IPO, focusing on managing the influx of over 36 million unstructured posts annually. Key insights reveal that the top content categories are Animals, Science, Healthy Eating, Technology, and Food, with recommendations to create more content in these areas to boost user engagement. The next steps include collaborating with major digital companies to enhance technological content and user interaction.

Uploaded by

samrajputmk7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data

Analytics
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
“Social Buzz” as a rapidly expanding unicom in the
technology space that needs to quickly adjust to its
global reach.

Accenture has started working on the following

Project activities

during a three-month POC

Recap An examination of Social Buzz's use of big

dataStateges for a prosperous ellial public offering

(IPO)An examination to determine the top 5

Content categories on Social Buzz


Problem
In recent years, the customer has grown to an enormous
extent, and they lack the internal resources to manage it.

Every day, Social Buzz receives over 100,000 posts, totaling


36,500,000 posts annually. Since all of the content is
unstructured, it might be challenging to make sense of it
all.

Determine the specifications that must be fulfilled for this


project

Combining tables from the sample data set an analysis of


their content categories that identifies the top five with the
highest total popularity
Chief Technology Architect

Andrew Fleming

The Analytics Senior Principal

team Marcus Rampton

My Self

Akshay
1 Understanding Data Process
2 Data Cleaning
3 Data Modeling
4 Data Analysis
5 Uncover Insights
Insights

Highest score
Month with
Unique Categories category
most post
Animals

16 68624 May
Score

food
19% Animals
21%

technology
20%

science
20%

healthy eating
20%

Animals science healthy eating technology food


Top 5 Categories
70000

68000

66000
REACTION

64000

62000

60000

58000
Animals science healthy eating technology food
CATEGORIES
Analysis
Animals and science are two of the most popular content
categories, this shows that people enjoy "real-life" and
"factual content the most. So I would recommend that you
keep creating more contents relating to these two categories

Insights

Food is a common theme with the top 5 categories with "Healthy


Eating' Lanking as one of the highest. This may give an indication to

Summary the audience within your user base. You could use this insight to
create a campaign and work with healthy eating brands to boost
user engagement.

Next Step

It should come as no surprise that technological content is


among the top categories given the advancement of technology.
It indicates that users like your technological material. Working
with some of the biggest digital companies in the world is
something i would suggest doing because it would undoubtedly
increase user engagement
Thank you!
ANY QUESTIONS?

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