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Data Analytics template - Task 3_final

The project aimed to help Social Buzz identify the top five content categories that resonate most with users by analyzing data on content and user reactions. This data-driven approach is essential for refining their content strategy and enhancing user engagement. The lack of clarity on popular content categories hinders their ability to prioritize and maximize audience retention.

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nicamet255
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2 views

Data Analytics template - Task 3_final

The project aimed to help Social Buzz identify the top five content categories that resonate most with users by analyzing data on content and user reactions. This data-driven approach is essential for refining their content strategy and enhancing user engagement. The lack of clarity on popular content categories hinders their ability to prioritize and maximize audience retention.

Uploaded by

nicamet255
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Optimizing Social Buzz’s

Content Strategy: Insights

from Data Analytics


Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
The goal of this project was to assist Social
Buzz in identifying the top five content
categories with the highest popularity
based on user reactions. This analysis is
Project crucial for refining their content strategy,
improving user engagement, and driving

Recap growth. By analyzing three key datasets—


Content, Reactions, and Reaction Types—
we aimed to quantify the popularity of
different content categories using a score-
based metric derived from user reactions.
Problem
•Social Buzz produces diverse content but lacks
clarity on which categories resonate most with
their audience.

•Without actionable insights, their content


strategy may fail to maximize user engagement
and retention.

•The absence of popularity metrics prevents


prioritization of high-performing categories.
•A data-driven approach is needed to identify
the top categories and align future content with
user preferences.
Andrew Fleming
Chief Technical Architect

The Marcus Rompton

Analytics Senior Principal

team
VetriSelvan Gopi
Data Analyst
1 Data Cleaning Process
2 Data Merging

3 Data Transformation

4 Data Aggregation

Validation and Quality


5 Check:
Insights
Summar
y
Thank you!
ANY QUESTIONS?

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