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Task 3 Final Noona

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20 views11 pages

Task 3 Final Noona

Uploaded by

Nf Z
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SOCIAL BUZZ

Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
•Client Name: Social Buzz
•Industry: Social media & content creation
•Year Established: 2010
Project •HQ Location: San Francisco
•Number of Employees: 250
Recap
•Social Buzz is a fast-growing technology Unicon
that needs to adapt quickly to its global scale.
Accenture has begun a 3-month POC focusing on
these tasks. An audit of Social Buzz's big data
practice. Recommendations for a successful IPO.
Analysis to find Social Buzz's top 5 most popular
categories of content
Problem

Over 100000 posts per day36,500,000


pieces of content per year!

But how to capitalize on it when there


is so much?
NextAnalysis to find Social Buzz's top 5
most popular categories of content
Noona Fiza A
Data Analyst

The Analytics
team Marcus Rompton
Senior Principle

Andrew Fleming
Chief Technical Architect
1 Data understanding Process
2 Data cleaning

3 Data modelling

4 Data analyst

5 Uncover insight
Insights

16 1897 January
UNIQUE REACTIONS Month with
CATOGARIES TO ANIMAL POST most post
Insights
• Categories with aggregate popularity score

Category
76000

74000

72000

70000

68000

66000

64000

62000
animals science healthy eating technology food
Tp 5 catogary with popularity score

21%

19%

animals
science
healthy eating
technology
food

20%
20%

20%
1. ANALYSIS
Animals and science are the two most popular categories
of content, showing that people enjoy "real-life" and
"factual" content the most.
2. INSIGHT

Summary Food is a common theme with the top 5 categories with


"Healthy Eating" ranking the highest. This may give an
indication to the audience within your user base. You
could use this insight to create a campaign and work with
healthy eating brands to boost user engagement.
3. NEXT STEPS
This ad-hoc analysis is insightful, but it's time to take this
analysis into large-scale production for real-time
understanding of your business. We can show you how to
do this.
Thank you!
ANY QUESTIONS?

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