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4 views

Data Analytics Template - Task 3_final.pptx (1)

Uploaded by

abhinavsrivas05
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

PROJECT

SOCIAL --
BUZZ
Today's agenda
• Project recap
• Problem
• The Analytics team
• Process
• Insights
• Summary
“Social Buzz” is a rapidly expanding unicorn in
the technology space that needs to quickly
adjust to its global reach

Project Accenture has started working on the following


activities during a three month POC :
• An Examination of Social Buzz’s use of big
Recap data
• Strategies for a prosperous initial public
offering (IPO) .
• An examination to determine the top 5
categories on social buzz.
Pro b l e m
Over 1,00,000 posts per day

36,500,000 pieces of content per


year!

But how to capitalize on it when


there is so much?

Analysis to find Social Buzz’s top


5 most popular categories of
content.
Andrew Fleming
Chief Technical
Architect

The
Analytics Marcus
Rompton

team Senior
Principle

Abhinav
Srivastava
Data Analyst
1
Data
Understanding
Process
Data
2 Cleaning
Data
3 Modelling
4 Data
Analysis
5 Uncover
Insights
Insights
To start our engagement with social buzz , we are running a 3 month
initial project in order to prove to them that we are running a 3 month
initial project to prove to them that we are the best firm to work with .
They are expecting the following :

• An audit of their big data practice.


• Recommendations for a successfull IPO
• An analysis of their content categories that highlights the top 5
categories with the largest aggregate popularity.
Important
Observations :
Unique
16 Categories

75 Animals
(Category with highest score)
K

Ma Best
y Month
Analys
is
Animals and science are two of the most popular content
categories , this shows that people enjoy “real-life” and “factual”
content the most. So I would recommend that you keep creating
more contents relating to these two categories

INSIGHT

Summary Food is a common theme with the top 5 categories with “Healthy
Eating” ranking as one of the highest . This may give an
indication to the audience with your userbase. You could use this
insight to create a campaign and work with healthy eating
brands to boost user engagement.

Future
Prediction
It should come as no suprise that technological content is among the top
categories. It indicates that users like your technological material. Working
with technological and digital companies is something i would suggest to
your company.I suggest this becaus it would work with user engagement
The big data has been analyzed
properly.

Summary In this project I worked as a Data


Analyst

It took much time to solve this


issue but the data has been
cleaned and the client is happy
with it
Thank you!
ANY QUESTIONS?

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