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Data Analysis For Social Buzz

The document summarizes a data analysis project conducted by Accenture for the social media company Social Buzz. The project aimed to analyze over 36.5 million pieces of user-generated content posted on Social Buzz per year to identify the top 5 most popular categories. Through understanding, cleaning, modeling, and analyzing the data, the team uncovered that animals and science were the two most popular categories. Additional insights found that food was a common theme, with healthy eating being the highest ranking category within the top 5. This recommendation was that Social Buzz could run campaigns focused on food content or partner with healthy eating brands.

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shirleyn22225
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204 views11 pages

Data Analysis For Social Buzz

The document summarizes a data analysis project conducted by Accenture for the social media company Social Buzz. The project aimed to analyze over 36.5 million pieces of user-generated content posted on Social Buzz per year to identify the top 5 most popular categories. Through understanding, cleaning, modeling, and analyzing the data, the team uncovered that animals and science were the two most popular categories. Additional insights found that food was a common theme, with healthy eating being the highest ranking category within the top 5. This recommendation was that Social Buzz could run campaigns focused on food content or partner with healthy eating brands.

Uploaded by

shirleyn22225
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Analysis

for
Social Buzz
Today's agenda

Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology unicorn
that need to adapt quickly to it's global scale.
Accenture has begun a 3 month POC focusing on

Project these tasks:

An audit of Social Buzz's big data practice

Recap Recommendations for a successful IPO


Analysis to find Social Buzz's top 5 most popular
categories of content
Problem
Over 100,000 posts per day

36,500,000 pieces of content


per year!

But how to capitalize on it when there is so much?

Analysis to find Social Buzz's top 5 most popular categories


of content
Andrew Fleming
Chief Technical Architect

The Marcus Romptom

Analytics
Senior Principle

team Shirley Nakalema


Data Analyst
1
Data understanding
Process
2 Data cleaning

3 Data modelling

4 Data analysis

5 Uncover Insights
Insights

16 1897 JANUARY
UNIQUE REACTIONS TO "ANIMAL" MONTH WITH
CATEGORIES POSTS MOST POSTS
ANALYSIS
Animals and science are the two most
popular categories of content, showing that
people enjoy "real-life" and "factual"
content the most.

INSIGHTS
Food is a common theme with the top 5

Summary
categories with "Healthy Eating" ranking the
highest. This may give an indication to the
audience within your user base.

RECOMMENDATION
You could run a campaign with content
focused on the food category or work with
healthy eating brands to promote content.
Thank you!
ANY QUESTIONS?

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