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Data Analytics template - Task 3_final

Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to audit its big data practices and prepare for an IPO. The analysis identifies the top five content categories—Animal, Technology, Science, Healthy Eating, and Food—and highlights the need for targeted campaigns, especially during peak months like January, May, and August. The insights reveal a preference for photo and video content among users, with a total of 16 distinct categories identified.

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Nikita singh 20BMS026
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3 views

Data Analytics template - Task 3_final

Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to audit its big data practices and prepare for an IPO. The analysis identifies the top five content categories—Animal, Technology, Science, Healthy Eating, and Food—and highlights the need for targeted campaigns, especially during peak months like January, May, and August. The insights reveal a preference for photo and video content among users, with a total of 16 distinct categories identified.

Uploaded by

Nikita singh 20BMS026
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social

Bazz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology unicorn
that need to adapt quickly to it’s global scale.

Project
Accenture has begun a 3 month POC focusing on
these tasks:

• An Audit of social buzz’s big data practice.

Recap • Recommendations for a successful IPO.


• Analysis to find Social Buzz’s top 5 most popular
categories of content.
Problem

What problem are we addressing?


• Over 1,00,000 Posts per Day
• 36,500,000 pieces of content per year.

But how to Capitalize on it when there is so much?

Analysis to find Social Buzz’s top 5 most popular categories


of content.
Nikita Singh
Senior Principle

The
Analytics Tushar Suredia
Senior Principle

team
Jyoti Singhal
Senior Principle
1 Data Understanding
Process
Data Cleaning
2
Data Modelling
3
Data Analysis
4
5 Uncover Insights
Insights

• 16 Unique Categories • Animal Most Favorite Category • May with Most Number of Post
Most popular categories
80000

70000

60000

50000

40000

30000

20000

10000

0
1
animals cooking culture dogs education
Content_Sentiment

7000

6589

6245
6079
6000
5660

5000

4000
3700
3510
3381
3216

3000

2057 2057
2000 1943 1924 1943 1924
1771 1771

1000

0
count Positive score Neagtive Score Neutral Score
photo video GIF audio
• There are total 16 distinct categories.
Oot of which Animal and Science
categories are the most Popular.
• 4 types of content-Photo, Video, gif,
Audio. Out of which people prefer-
Photo, Video.
• May Month has the highest number
of posts.
Summar
y Conclusion
• Should focus more on the top 5 categories that’s –
Animal, technology, science, healthy eating and food.
• Create campaign to specifically target those
audiences.
• Need to maximise in the month of January, May and
august as they number of posts in these months are
the highest.
Thank you!
ANY QUESTIONS?

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