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The document outlines the agenda for a project focused on analyzing Social Buzz's big data practices to prepare for a successful IPO. Key insights reveal that 'Animals' is the most popular content category, while the analysis also highlights the challenges of managing over 100,000 posts daily. The project involves a structured process of data understanding, cleaning, modeling, analysis, and uncovering insights over a three-month period.

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deepak8521010922singh
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4 views

PPT Solution

The document outlines the agenda for a project focused on analyzing Social Buzz's big data practices to prepare for a successful IPO. Key insights reveal that 'Animals' is the most popular content category, while the analysis also highlights the challenges of managing over 100,000 posts daily. The project involves a structured process of data understanding, cleaning, modeling, analysis, and uncovering insights over a three-month period.

Uploaded by

deepak8521010922singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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[Title]

Today's agenda
• Project recap
• Problem
• The Analytics team
• Process
• Insights
• Summary
Social Buzz is a fast growing technology
unicorn that need to adapt quickly to it’s
global scale.
Accenture has begun a 3 month POC

Project focusing on these task:

• An audit of Social Buzz’s big data Practice

Recap • Recommendation for a successful IPO


• Analysis to find Social Buzz’s top 5 most
popular categories of content
Problem

Over 100 k posts per day

3.6 million of content per year !

But how to capitalize on it when there is so much ?

Analysis to find Social Buzz’s top 5 most popular


categories of content
Deepak Kumar
Data Analyst

The Analytics
team
Marcus Rompton
Senior Principal

Andrew Fleming
Chief Technical Architect
1 Data Understanding
Process
2 Data Cleaning

3 Data Modelling

4 Data Analysis

5 Uncover Insights
Insights
• There are total 16 unique content categories.
• “Animals” is most Popular category with total score of 74965.
• It receive total 1897 reactions in which only 365 reaction belong to disgust/dislike/hate.
• It receive 123 times “super love” reaction which is the superior reaction from a user with score of 75.
Top 5 most Popular content categories

19.00% 21.36%

Animals
Science
Healthy Eating
19.59% Technology
20.28% Food

19.76%
Months by total no of post

2138
2126
2114
2092
2070
2056
2034
2022 2021 2012

1974

1914

May Jan Aug Dec Jul Oct Nov Sep Jun Mar Apr Feb
• Total no of categories: 16
• Most Popular Category : Animals (21.36%)
• Least Popular Category: Public Speaking (5.06%)
• Month with highest no of Post: May (2138)
• Month with lowest no of Post: Feb (1914)

Summar
y

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